I recently wrote a comic where Wren tells Perk how a reptile would sooner eat its young than care for them. (“Dinosaur Joke” set to publish on December 27, 2013.) The reptile is all about selfish survival. And we humans have that within us. Daniel Priestley, author of “Entrepreneur Revolution” calls it the “lizard brain”.
Click the pic below to buy the book from Amazon.com:
The lizard brain thinks everything is scarce and that people are trying to steal its stuff. We can exhibit such behavior in our own lives. The lizard brain is the base level of thinking and acting. A very low place.
Priestley then mentions the “monkey brain”. The monkey brain is a bit higher but still not all that great. It is focused on pleasing itself and is distracted by shiny things.
The highest brain in Priestley’s hierarchy is the “empire builder” brain. This is the brain of a true entrepreneur, a person who wants to change the world and go at it full force.
Here is Priestley briefly explaining these brains:
I’m listening to the book again in the intention of moving deeper into the empire builder brain. (Though I will admit I find myself exhibiting the lizard and monkey brains more often than I would like.)