There’s something brewing here with Perk and the gang. Things are going to get… different. But what is it???
As some may know, I’ve been trying various looks to my website. For those who visit my site, I sincerely thank you and appreciate it. You guys are fantastic! And while I totally understand the “Pick something and stick with it” practice, I’m also a fan of experimentation, especially when I can drastically improve.
For some time now, I have been at odds with myself about branding — do I brand “Perk at Work” or do I brand myself, Jason Salas. I came to the conclusion that it is not a zero sum game. If I brand “Perk”, I can still brand “Jason”. I just can’t do it on the same website.
I have been thinking a lot about the late Jim Henson and The Muppets. Henson built a Muppet universe that lives on beyond himself. Kermit and friends did not die with Henson’s passing. (On a side note, there should be letters behind his name like PhD or something. I suggest “GENIUS”.) The characters are real and, though Henson was a huge part of their personalities, they do not need his direct input to survive. Gorillaz and Homestar Runner are also akin to the idea. As are (to a lesser extent) The Simpsons and Wombania.
Here’s an example of Gorillaz:
And here’s some Homestar Runner for you:
Additionally, I’ve been thinking about how owners can get in the way of their businesses. If you have ever seen the show “Ramsay’s Kitchen Nightmares”, you will understand. I’m finding that I need to pull myself back from the “product” in order to let it grow.
So what exactly am I going to do? I’m going to pull “Jason” away from “Perk” and allow the characters to run the site. “Perk at Work” will be a universe unto its own where the characters will have free reign to live and act without me coming in and being “the voice of God”. I owe it to the characters to allow them to breath and grow.
What will this look like? Well, when you visit this website, you can expect to read blogs, creations, comments, etc. by the characters and not by me, per se. I’ll be working behind the scenes but not on the “stage” (unless absolutely necessary). Either I or another admin will post some “News” but, other than that, it will be a world of Perk. The “Perk at Work” Twitter account, YouTube channel, and Facebook page will all carry the theme.
When will this happen? I am creating my personal website, JasonSalas.Co. That should be up and running once this blog comes out. Then, over the course of the next few months, I will remove everything about myself (i.e., my direct input) from the site and only reference myself as the creator. I expect the site to be completely “perked up” by June 21, 2014.